We are passionate about Better Beauty.

MISSON:

To get safer products into the hands of everyone.


 

WE DESERVE BETTER, AND WE'RE DOING SOMETHING ABOUT IT.

At Beautycounter, we're committed to a health and safety standard that goes well beyond what's required by U.S. law: We've prohibited the use of more than 1,500 questionable or harmful chemicals through "The Never List™" — all while ensuring our products perform and that they're as indulgent as any other luxe shampoo, lipstick, or oil in the market.

IT'S NOT EASY WORK, BUT IT'S WELL WORTH IT.

This is about progress — not perfection. Because every little bit counts.


Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.

What's worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids' bodies every single day, day after day.

At Beautycounter, we've committed to a health and safety standard that goes well beyond what is legally required in the United States. The Never List™ is made up of more than 1,500 questionable or harmful chemicals that we never use as ingredients in our products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.

While all of our ingredients are sourced with a higher standard of safety and quality in mind, it is well recognized — and accepted by regulatory authorities around the world — that incidental, trace levels of a chemical may inadvertently be introduced in a cosmetic product due to the complexities of the supply chain and manufacturing process. At Beautycounter, we work incredibly hard to minimize — but unfortunately, can’t eliminate — the potential that a product may contain trace levels of a chemical from The Never List™.

 

Interested in trying Beautycounter?